Very Good Copy: 207 Micro-Lessons on Thinking and Writing Like a Copywriter (Unabridged)

Based on one of the copywriting industry’s most unique and celebrated newsletters, Very Good Copy distills over a decade of Eddie Shleyner’s absorbing writing about creativity, storytelling, and persuasion into 207 remarkably entertaining and absolutely addictive “micro-lessons” on:

THINKING like a copywriter: 110 lessons on mindset.

These principles and concepts will help you think concretely about big things, including creativity, productivity, storytelling, influence, success and failure, research, ideation, AI, ethics, and many other concepts copywriters must understand to do their best work.

WRITING like a copywriter: 97 lessons on execution.

These techniques, tactics, exercises, habits, and axioms will help you write clearly, concisely, vividly, and with emotion, the cornerstone of persuasion.