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$1 from every ticket sold will go to Santa for a Day, a certified 501 (c) (3) Public Charity who answers letters to Santa from kids in underserved communities. This two-pronged literacy component is vital to their mission: Volunteers helping, teaching youngsters the power of the pen and then donors rewarding their efforts, by translating their wishes into reality, This process helps children feel seen, heard, and valuedoften for the first timewhile fostering family dignity and empowerment that extends well beyond the holidays as participants author a different, more positive narrative about life, one sparked by optimism and the vision of a brighter future. Founded in 2018, SFAD has fulfilled more than 50,000 letters and delivered nearly 100,000 gifts to children across eight U.S. cities.

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