The Agentic AI Marketing Leader Playbook

Most marketing teams didn't get an AI strategy. They got a scatter of individual habits: one writer quietly using a tool for drafts, another team running something different for research, a spreadsheet nobody else knows exists. Ask a leader what AI is doing for the function and you get a list of tools, not a number that ties back to pipeline.

The Agentic AI Marketing Leader Playbook isn't a workflow checklist or a prompt library. It's an operating system, and the mindset shift marketing leaders need to actually run it. Instead of layering AI onto scattered individual habits, this book shows marketing leaders how to identify the repeatable pieces of work the organization should own, design each one so AI carries the work while a system holds the context and a person keeps the judgment calls that should never be delegated, then run, measure, and improve it like a product.

Inside, you'll find:

A six-layer AI marketing operating system, and a maturity model to find out honestly where your team actually stands today

A human judgment map: exactly where automation should stop and a person should decide, so speed never comes at the cost of control

48 complete, buildable workflows across SEO and search visibility, content production and distribution, revenue and CRM operations, and paid campaign management, each with its trigger, inputs, AI action, human checkpoint, and success metric

The AI Discovery Workshop, a run-of-show for finding out what your team is already doing with AI, and choosing the first workflow to own

Real numbers and real failures from building and running this system inside an actual marketing function, not a theoretical framework

Written for CMOs, marketing operations leaders, and anyone responsible for making AI part of how a real marketing team works, not just what tools it buys.

The text of this book was generated using an AI-based tool.