The Way of Code

FROM SUNDAY TIMES AND NEW YORK TIMES BESTSELLING AUTHOR RICK RUBIN

Each encounter I’ve had with Lao Tzu has pointed to something new. Almost as if the book changes with every reading. I first picked up Stephen Mitchell’s translation 40 years ago at the Bodhi Tree bookstore in Los Angeles and my life has never been quite the same.

This is how art creation always happens.

It starts with a prompt, a seed. It can be several sentences or something you notice on a walk. Anything can work as a first prompt. Only you can decide that.

The world around you is pregnant with potential points of entry on your creative quest. Now find a seed and start modelling and modifying until you have something you’re excited to share.

The Way of Code features 81 unique artworks made by graphic designer David Pearson and design engineer Lucas Seidenfaden. Via a process of data encoding each image is informed directly by the page of writing it faces; fusing language, art and data with a strange alchemy.