Le manifeste du parti communiste
Français
Apple Books
Livre audio / Affaires
Purple Cow
Seth GodinCette édition est dans une autre langue. Trouver des livres dans votre langue ↗
Sur Apple Books
Cette édition n’est pas actuellement proposée dans ce pays. Choisissez une autre boutique pour consulter sa disponibilité.
Au fil des pages
À propos de ce livre
Brought to you by Penguin.
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.
What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow.
Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.
© Seth Godin 2005 (P) Penguin Audio 2020
