Cola Wars

The story

Traces the long and ferocious rivalry between Coke and Pepsi, centered on the “New Coke” debacle of 1985. For almost a hundred years, Coke had been the undisputed leader in the multibillion dollar global soda industry–stodgy, predictable, but indisputably top dog–while Pepsi had been the upstart No. 2, forever poking at its big brother with cutting edge advertising. But in 1985, in a stranger-than-fiction twist, Coca-Cola’s executives took a step so daring that no one in either company could believe it: they changed the formula of the most popular beverage on the planet.

Cast

C Christopher EmersonNarrator H Harvey YazijanSelf B Bill KatzSelf J Joel SteinSelf R Rob BaskinSelf T Thomas OliverSelf K Katie BayneSelf M Michael BeindorffSelf P Patti RueffSelf C Craig WeatherupSelf K Ken RossSelf A Aaron WaltonSelf

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B Becky MadeiraSelf S Stuart ElliottSelf D Duane StanfordSelf B Brian UngerSelf N Neville IsdellSelf N Nikhil DeogunSelf A Allen RosenshineSelf J Joanne LipmanSelf S Scott MillerSelf T Tony TortoriciSelf B Bob StoddardSelf J Joe McCannSelf J Jesse MeyersSelf G Gary Von KennelSelf R Roger EnricoSelf (archive footage) J Jay ColemanSelf (archive footage) M Michael JacksonSelf (archive footage) T Tom BrokawSelf (archive footage) D Donald KeoughSelf (archive footage) T Ted KoppelSelf (archive footage) J John BelushiSelf (archive footage) S Steve GuttenbergSelf (archive footage) B Barbara LippertSelf (archive footage) P Peter JenningsSelf (archive footage) B Bill CosbySelf (archive footage) B Billy JoelSelf (archive footage) B Bill MurraySelf (archive footage) M Michael J. FoxSelf (archive footage) S Sergio ZymanSelf (archive footage) K Ken RossSelf (archive footage) D David LettermanSelf (archive footage)