Hooked

THE INTERNATIONAL BESTSELLER | OVER 500,000 COPIES SOLD WORLDWIDE Why do some products capture our attention while others fade into obscurity? What makes us check our phones, open an app, or scroll a feed without even thinking? Is there a repeatable pattern behind how technology hooks us? In Hooked , Nir Eyal reveals the secret psychology behind the world’s most engaging products. Introducing the groundbreaking Hook Model - Trigger -> Action -> Variable Reward -> Investment - Eyal uncovers how products from Apple, Twitter, Instagram and Google create lasting user habits and how you can ethically harness these principles to build products people love. Packed with cutting-edge behavioural science, case studies, and practical frameworks, Hooked is both a manual for product designers and a mirror for anyone curious about their own habits. ‘Hooked changed my life. It’s essential reading for anyone who wants to better understand their actions and habits’ Steven Bartlett , author of Diary of a CEO ‘Nir Eyal taught Silicon Valley how to design behaviour — and then reminded us to use that power responsibly' Mark Manson , author of The Subtle Art of Not Giving a F*ck ‘Our challenges go beyond technology; they stem from the internal discomfort that Nir Eyal’s work helps us understand’ Ali Abdaal , author of Feel Good Productivity ‘In Hooked , Nir Eyal shows the fine line between persuasion and coercion — and why ethical design matters more than ever’ Jim O’Shaughnessy , Infinite Loops Podcast