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Apple BooksThe Psychology of the Con and Why We Fall for It Every Time
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The con artist: from Bernie Madoff to Clark Rockefeller to Lance Armstrong. How do they get away with it? And what keeps us falling for them, over and over again? In The Confidence Game, Maria Konnikova investigates the psychological principles that underlie each stage of the swindle, from the put-up all the way to the fix, and how we can train ourselves to spot a story that isn't all it seems.