Das Schranner-Konzept®
Deutsch
Apple Books
Hörbuch / Wirtschaft
Purple Cow
Seth GodinDiese Ausgabe ist in einer anderen Sprache. Bücher in deiner Sprache finden ↗
Auf Apple Books
Diese Ausgabe wird in diesem Land derzeit nicht angeboten. Wähle einen anderen Shop.
Zwischen den Seiten
Über dieses Buch
Brought to you by Penguin.
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.
What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow.
Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.
© Seth Godin 2005 (P) Penguin Audio 2020
