SUMMARY - The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you by Rob Fitzpatrick

* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes.

*By reading this summary, you will discover the art of surveying potential clients in an efficient way.

*You will also discover that : compliments on an idea do not mean that it has real potential; interviewing relatives or potential customers without any method does not provide reliable information; avoiding angry questions and seeking reassurance is a fatal mistake for an entrepreneur; to gather real information, one must focus on the customer and its needs rather than on the product; customer exchanges must be informal, efficient and conducted with a clear idea of what one hopes to learn.

*It is often very difficult to gather objective opinions about one's idea, product or business. If you talk to people close to you, you risk being falsely reassured and getting no real information. However, evaluating the potential of your project is crucial to avoid making major strategic mistakes. The problem is how to approach these discussions. A methodical approach that avoids the main pitfalls can help gather fundamental information.

*Buy now the summary of this book for the modest price of a cup of coffee!