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Volcom - True to This
Film / 2014

Volcom - True to This

Directed by Mike Aho
Documentary

★ 8.0/10Audience rating

When Volcom was founded in 1991, it was the first company to combine skateboarding, surfing and snowboarding under one brand from its inception. This way of life influenced the anti-establishment style and attitude that defined a generation. The cultural phenomenon was best captured when Volcom released "Alive We Ride" in 1993: a film documenting the raw excitement and spontaneous creativity inherent to the lifestyle. Twenty-one years later, with the release of "True To This", Volcom …

The story

When Volcom was founded in 1991, it was the first company to combine skateboarding, surfing and snowboarding under one brand from its inception. This way of life influenced the anti-establishment style and attitude that defined a generation. The cultural phenomenon was best captured when Volcom released "Alive We Ride" in 1993: a film documenting the raw excitement and spontaneous creativity inherent to the lifestyle. Twenty-one years later, with the release of "True To This", Volcom again captures the energy and artistry of board-riding in its purest forms. Shot all around the world and showcasing iconic athletes, "True To This" is a tribute to the movement that inspired a generation and the people and places that embody that spirit today.

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